Be Good Today.

Be Good Today.

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About Us

David Vanderheiden - Founder

David Vanderheiden grew up in a middle-class family in De Pere, Wisconsin.  After enduring some personal losses, he turned to alcohol and drugs and it began to be a major part of his life.  After his second OWI--both of which should have killed him--he began to evaluate his life's direction during a walk home after being released from jail.  


David looked in a mirror and realized if he didn't change his ways, he'd die young.  He began to focus on fitness, and made it his life's passion.  His life now had purpose, and he quickly realized he had a duty to help people accomplish their goals--both fitness and otherwise.


David is now a certified Personal Trainer at Xperience Fitness in Green Bay, Wisconsin.  He and his wife, Kristin, live with their two girls near Mishicot, Wisconsin.  He has begun speaking to troubled juveniles and other groups of people that can benefit from his story.  Relatable and connectable, David's story resonates with people of all ages.  It's never too late to make a difference in your life, and sometimes, a change can save your life.  


David is also working on writing a book about his mission and life story. 

My Blog

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